Strengthen Your Online Business

Earlier this year, the Township presented three 90-minute webinars as part of the Mastering Online Growth Bootcamp series. The webinars featured experts in eCommerce, digital marketing, and online sales. All licensed Township of Langley businesses were eligible to take part in the Bootcamp and webinars, but if you missed it, check out the livestream recordings below.

ECOMMERCE MASTERY

View the recording below to learn about topics such as:

• Building and leveraging customer feedback

• Product images – how to increase buyer’s attention and trust
• Website and product checklists – to help build a website for conversion
• Search engine optimization – where to locate key search- and buyer-words within your website
   

MECHANICS OF DIGITAL MARKETING

Watch the video below to explore:

• An overview of the pillars of digital marketing

• Google my business – learn how this free tool can help you find new customers
• Google analytics – gain insight on customer interactions on your website
• Content tools – learn how free tools can help build effective content and illustrate your message easily
   

CATALYZING ONLINE SALES 

This session covered:

• Buyer’s journey – learn how to become part of their awareness early

• Marketing content – gain insight on how to connect with your buyers
• Prospecting and list building – build a list that reaches the right people
• Improving your online communications – learn how to engage and create conversions
   

Additional Resource: Research Your Customers

It’s the first lesson of Business 101: you need to know who your customers are and where they are located. Visit Research Your Customers to learn more about your customers in the Township.

More Information

If you’re looking for more hands on and comprehensive assistance with making your business more resilient, please reach out to our Local Business Associations or see our Business Directory to find the right services for you.